Lights Around the World Tour
Event
07/05/2026
Dornbirn, Austria
Dachmarkenforum: Lights Around The World Tour
FOCUS: RETAIL
On May 7, 2026, Zumtobel and Dachmarkenforum invite you to the Lichtforum Dornbirn for an exclusive industry event dedicated to the future of Fashion Retail.
The Lights around the World Tour brings together international store inspiration, lighting expertise and a live demonstration of our New Retail approach — complemented by the official opening of our newly designed Fashion Area and an evening of exchange and networking.
Retail rethought. Internationally inspired.
The Lights around the World Tour is a curated visual journey through leading retail destinations worldwide — from North America and Asia to Australia.
Discover outstanding fashion and lifestyle concepts and explore how lighting shapes brand identity, spatial staging and customer experience.
Global trends, carefully documented, analysed and contextualised from a retail expert perspective — compact, relevant and forward-looking.
Register here for the event
New Retail – Experience it live
What does “New Retail” mean — and how is it reshaping physical stores?
During the event, we present our live demo case from EuroShop: an immersive setup demonstrating how lighting
- translates brand values into emotion
- creates orientation
- guides attention
- increases dwell time
- combines sustainability with efficiency
Experience how intelligent lighting solutions connect analogue and digital touchpoints — and actively support the customer journey.
Experience New Retail in motion
Individual lighting for each customer
