Montblanc Präg Store
Client
Montblanc Präg Store
Project location
Dornbirn, Austria
Project date
2018
Architect
Atelier Ender
Subtle lighting solutions for strong brand presence
Zumtobel focused on unobtrusive yet effective lighting in the design. The INTRO system was used to achieve uniform basic lighting, which is complemented by targeted lighting accents. Thanks to the high colour rendering, materials and colours appear authentic – a crucial factor in the presentation of premium products.
Masterful lighting design for Montblanc in the Präg store
The new Montblanc store in Dornbirn combines luxurious design with traditional craftsmanship. In collaboration with the architecture firm Atelier Ender, Zumtobel developed a bespoke lighting concept that highlights the exclusivity of Montblanc products. The goal was to create an inviting atmosphere that elegantly combines presentation and interaction – entirely without a traditional sales counter.
Customised technology for maximum impact.
SUPERSYSTEM II provides delicate accent lighting in shop windows without diverting attention away from products. The clear design of the luminaires integrates seamlessly into the store design. Through flexible adaptation to architectural conditions, a coherent overall picture was created that perfectly captures elegance, precision, and quality.
"Light is more than just brightness – it is the subtle stylistic element that reveals brand character."
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