1. Case Studies

Sagmeister Bregenz

A window display featuring two mannequins dressed in winter attire, a decorative picture backdrop, and a standalone bathtub with a red hat. The scene integrates fashion and creative elements for a striking presentation.
Client
Sagmeister
Project location
Bregenz, Austria
Project date
2019
Elbphilharmonie

Modernisation with style: LED Upgrade for Sagmeister

The Sagmeister fashion house in Bregenz represents exclusive designer fashion and outstanding service. To elevate the customer experience and product presentation to the next level, the men's boutique 'DER MANN' was equipped with a bespoke LED lighting concept from Zumtobel – implemented through a convenient lighting contracting model in collaboration with Illwerke vkw.

Products

Targeted lighting design for optimal brand staging

The new lighting concept pursued two main objectives: authentically present high-quality fashion through excellent colour rendering and create a mood-enhancing atmosphere that encourages visitors to linger. The LED solution enhances customer well-being while simultaneously establishing ideal conditions for sales staff.

A modern men's store with wooden flooring, stylish lighting, and high-quality clothing neatly displayed on clothes rails. In the foreground, there is a table with folded clothing items and accessories.

Flexible LED products for brilliant light effects

Rotatable and tiltable INTRO recessed luminaires and VIVO track-mounted spotlights were used, which stand out with high colour rendering (Ra > 90) and brilliant accent lighting. The warm white light colour (3,000 K) optimally highlights both white and coloured garments and creates a harmonious, cozy lighting atmosphere throughout the store.
Elbphilharmonie

Light contracting as a comprehensive solution for efficiency and sustainability

Lighting contracting provides Sagmeister with a comprehensive hassle-free package: planning, implementation, management, and maintenance are all provided by a single source. Energy-efficient LED technology saves electricity costs in the long term while also actively contributing to sustainability – without any investment risk.
A stylishly furnished store featuring a modern counter, sophisticated lighting, and premium clothing showcased on the walls. The room combines warm wooden floors with minimalist design elements.

"For us, light is more than just illumination – it is an experience that highlights our fashion and stirs emotions."
Modehaus Sagmeister

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